Writer

Amy Wilder

Global air charter firm Elevate Jet has launched a booking app designed to eliminate the phone calls, membership barriers, and pricing opacity that have long defined private aviation reservations.&nbsp;
The platform, now available for download, uses a proprietary AI agent, Ruby, to analyze flight parameters including range, fuel requirements, crew duty limits, and airport constraints, then generates instant pricing across six aircraft categories, from light jets to ultra-long-range models.
The app draws on operational data from more than 100,000 flights completed during the company’s 30 years in business. That dataset feeds a proprietary flight-grading system that evaluates pilot and crew performance, FBO service quality, cabin condition, and operational details to predict outcomes and avoid known failure points.
“Travelers that regularly fly private know that a private jet is a time machine,” said Elevate Jet CEO Greg Raiff. “But why save time on a private jet just to waste that time talking for hours? The new Elevate Jet app solves that problem and more. It also gives clients full transparency so they know exactly what they are paying for.”
Unlike competing platforms that require memberships or upfront payments before revealing pricing, Elevate Jet’s app provides transparent costs without gated access. Users can complete bookings without contacting a broker, though human support remains available within the platform.
The system also integrates Elevate Jet’s 300-point internal checklist, which captures regulatory requirements alongside individual traveler preferences, including catering selections, timing sensitivities, and onboard amenities. Those details are retained for future flights.
The launch comes as Elevate Jet brings in new leadership to support its modernization push. Rawan Haroun joined as chief marketing officer after working with the company for six months through her boutique agency. Haroun’s background includes luxury brand marketing and ad-tech strategy, though she is a newcomer to aviation.
“Friction is the number one thing we like to solve for at Elevate Aviation Group,” Haroun told AIN. She described the company’s positioning as “small enough to care, big enough to matter,” and said Elevate Jet aims to reach younger, culturally-engaged audiences while maintaining its operational standards.
Haroun said the development process included extensive competitive research, including analyzing user complaints about existing platforms. “I am now deep in every single Reddit thread you can possibly imagine about the actual flyer experience,” she said. The team found that competing apps either required memberships and upfront payments or were designed to funnel users toward broker contacts regardless of the self-service features advertised.
The company’s approach differs by starting with operational data rather than algorithmic assumptions. “It wasn’t just a math equation that a bunch of developers were putting together based off of industry knowledge,” Haroun said. “We started off there, and then we layered AI and technology on top of that to kind of get to the point where our pricing system was as efficient as we could possibly get it.”
Haroun said the app avoids the industry’s traditional approach of collecting contact information and then bombarding potential clients with persistent sales calls for years. First-time users can complete simple point-to-point bookings without human contact, while repeat customers receive full concierge support. “If you’re just trying to get from point A to point B, and you just want a simple experience, then that’s your entry point,” Haroun said. “But if you’re a member or an Azerite card holder, or if you’re someone who’s flown with us through the app a few times, then we’ll give you the full power of Elevate Jet.”
She said the company is targeting not only ultra-high-net-worth travelers but also their support staff. “We’re thinking about their executive assistants, their travel managers,” Haroun said. “We’re not just thinking about the person whose net worth is $1 billion. We’re thinking about their staff and how we can service them.”
The app supports Elevate Jet’s Azerite card program, allowing cardholders to view balances and apply credits toward bookings within the platform. Raiff said the goal is not to reduce costs but to improve usability. “We didn’t want to build another useless app,” he said. “We wanted to take 30 years of experience and make it usable, scalable, and most importantly, enjoyable.”

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