Climbing Fast—business aviation’s awareness effort that lays out the industry’s benefits to society—has earned recognition for its use of digital media. In its annual awards, PRNews selected the program for top honors in its Cause-related Campaign category, and it also earned an honorable mention among the thousands of entries for excellence as a unified, branded effort supported by multiple organizations.

Launched at NBAA-BACE 2023, the program educates policymakers and opinion leaders about business aviation’s vital role in supporting jobs and economic activity, connecting communities, providing humanitarian support, and serving in the vanguard of aviation sustainability.

In a recent example, the campaign mobilized business aviation advocates from across the country for face-to-face meetings on Capitol Hill to discuss legislation critical to the industry and to emphasize to lawmakers the industry’s role in supporting 1.3 million jobs and nearly $340 billion in economic output.

“The success of Climbing Fast is attributable to the support of more than a dozen aviation associations and their member representatives worldwide who share the passion for business aviation’s value to citizens and companies globally,” said Kurt Edwards, director general of the International Business Aviation Council. “Business aviation is climbing fast toward a sustainable future and playing an essential role in efficiently connecting communities, creating economic opportunities, and fostering innovation.”