Payment service group Insignia and charter flight marketplace VOO Flights have jointly developed an application programming interface (API) connection to support a global distribution system for business aviation. The partnership announced on Sunday is intended to help charter brokers and operators providers offer their clients an improved booking experience.

Austria-based VOO Flights is demonstrating the software this week at MEBAA 2024. According to the company, the API interface improves the workflow for “tech brokers” to provide their clients with seamless integration and access to a wide range of charter aircraft options.

Customer requests are automatically transferred to the broker’s VOO Flights customer relationship management system (CRM), with all the details in a user-friendly format. With just a few clicks, the broker can coordinate all the flight details with the selected aircraft operator.

One of the main benefits of the new approach, according to VOO Flights, is that it eliminates the need for manual data entry, which can introduce errors. Customer requests from mobile or web-based applications are directly integrated into the CRM, helping brokers to communicate more efficiently and finalize bookings.

Insignia offers payment cards for high-net-worth clients to buy luxury goods and services. “Our commitment to exceptional customer service extends beyond our cards, as our dedicated private jet division, Insignia Jets, delivers unparalleled bespoke solutions,” said Insignia Group managing director Engin Basyurt.

VOO Flights is now seeking to expand applications for its platform beyond business-to-business use into the end-user experience. “The next logical step as a digital solution is to make our system accessible for the first time to all ‘tech brokers,’ B2C platforms, and digital end-customer solutions and offer data in an automated form,” explained the company’s CEO, Robert Plhak.

“This transition takes us from a simple B2B booking platform to the first global distribution system for business aviation, which changes everything.”