The business jet management sector in China is continuing to grow with the entry of Amber Asia, based in Shenzhen. Founded by Business Aviation Asia executive Chang Qui Sheng, Amber Aviation plans to build an operation that provides personalized business aviation management services for both corporations and individuals.

The services offered will range from comprehensive aircraft management, aircraft charter, maintenance and consultancy and will be designed for “complete transparency and flexibility in terms of operations and pricing,” the company said.

“With ever-growing levels of education and awareness, owners are much more discerning of their particular needs,” said Chang. Noting that the company is building an expert team, he added, “We are ready and able to provide comprehensive market aviation expertise, along with highly personalized products, including a unique fly-sharing program.”

Along with its base in Shenzhen, Amber Asia will have an office in Hong Kong.