Air charter membership firm JetSmarter launched shared private jet scheduled service between London and Dubai on Thursday, adding the Middle East to its existing North American and European service areas. The New York City-based company will use Embraer Legacy 650s on these JetShuttle flights, which are offered on a per-seat basis to JetSmarter members and operated by Empire Aviation and Vertis Aviation.

The Dubai to London JetShuttle flights depart on Thursdays at 8:30 p.m. from Al Maktoum International Airport, while flights from London to Dubai leave on Fridays at 12 p.m. from London Luton Airport. Travel time on this JetShuttle route is expected to be seven to eight hours door to door. Passengers are permitted to have car transportation waiting for them on the tarmac at the arrival airport.

“We have a large membership base in Dubai, and to meet the high demand we are expanding our intercontinental JetShuttle service, which will now connect three major continents—North America, Europe and Asia,” said JetSmarter founder and CEO Sergey Petrossov. He noted that JetSmarter members in Dubai can fly onward from London to popular North American and European cities that it serves, among them Nice, Ibiza, Milan, Moscow, Paris, Geneva, New York, Chicago, South Florida and Los Angeles.