Avinode launched the next stage of its Marketplace App, with features aimed at the charter operator community, complementing the first stage released in July, which targeted brokers and brought the Swedish company’s charter market data to mobile devices. The new iteration allows operators to modify and respond to broker requests more quickly.

“Every minute counts” in winning charter bookings, said Per Marthinsson, Avinode’s co-founder and managing director. “Everyone wants to get as close to instant confirmation as possible.” Avinode (Booth N5222) estimates operators that consistently respond to broker requests within 30 minutes receive on average three times more requests a year.

The Marketplace App for Apple iOS devices is free to all Avinode subscribers. Brokers can use the app to search Avinode’s global database of available private jet aircraft; organize trip requests and responses; and track the status of all requested trips. The app also compares options, simplifying evaluation and comparison of charter quotes. Marthinsson said the company plans to add “more and more functionality” in coming releases.

Avinode is also updating its underlying platform so operators can use it as a direct portal to consumers, making it easier for end users to book their own flights, rather than go through a broker.

Meanwhile, current charter activity is strong, according to Avinode data. “We had an all-time high for the number of trip requests in October, and see very positive trends lines.”

Attendees can see a demonstration of the Marketplace App this week at the company’s NBAA booth.