Signature Adds Magnum Aviation To Select Network
Signature president Maria Sastre said timing is right to introduce and expand Signature Select program in Europe.
From Magnum are Irena Samsinger, left, CRM and marketing director; and Florian Samsinger, seated right, CEO. From Signature Flight Support: Mark Johnstone, seated left, managing director, EMEA; and standing, from left, Evie Freeman, director of operations and business development; Maria Sastre, president and CEO Signature Flight Support; and Lucy Lonergan, project manager.

Magnum Aviation has signed an agreement to become the second fixed-base operator in Europe to join Signature Flight Support’s “Signature Select” network. The Austrian company is based at Vienna International Airport, but also provides supervisory flight support services at Graz International Airport, Innsbruck Airport, Karntner Klagenfurt Worthersee Airport, Blue Danube Linz Airport and Salzburg W.A. Mozart Airport.


Signature Select locations maintain independent branding, but carry the Signature Select badge, receive marketing and sales support, participate in Signature loyalty and rewards programs, and benefit from Signature’s procurement economies of sale and information technology network.


“For us, becoming a Signature Select [FBO] was a natural decision,” said Magnum Aviation president Florian Samsinger. “We see great benefits to being part of the world’s largest, premium service FBO network.”


Magnum Aviation joins Menzies Aviation of Barcelona as European Signature Select participants. Menzies Aviation went live as a Signature Select location on December 1. The Signature Select network encompasses 13 other Signature Select and licensed locations worldwide.


Signature president Maria Sastre said the company has seen inquiries pick up in Europe from FBOs interested in joining the network. “Now it makes sense for us to introduce Signature Select and grow it in Europe,” she said.


The program enables FBOs to tap into a much larger network, have access to training and improve buying power through Signature, she noted. This is particularly important with a fragmented market that has had to weather the economy.


At the same time, she noted, the program preserves the individual branding. In Europe, she noted, there is strong loyalty surrounding certain family names or brand names. “We don’t want to interfere with that,” she said.


Signature Select is part of an aggressive expansion program that Signature (Booth N114) has undertaken in the past several years that includes licensing, acquiring and building new or improving existing facilities. Sastre said she expects other announcements to be forthcoming over the next six months.