Aviation market information firm JetNet (Booth Y077) announced a new tool this week at EBACE that promises to give business aircraft sales professionals an unprecedented level of insight on current aircraft market values. It is also diving head first into yacht market intelligence by launching YachtSpot, expanding the company’s reach beyond aviation into the luxury marine sector.

The new Market Value Analysis product leverages JetNet’s full-time 45 research specialists who talk daily with industry professionals and thus maintain real-time updates in the company’s “comprehensive” database of more than 100,000 airframes that includes business jets, turboprops and helicopters. Its new analysis offering is part of Evolution Marketplace Manager, a suite of tools, launched at EBACE last year, that allows aircraft sales professionals to manage, and precisely target, prospects.

“Present market conditions can dictate the value of an aircraft more than any other factor,” said JetNet managing director of global sales Karim Derbala. “That’s why we integrated a Market Value Analysis tool within Marketplace Manager–to give you greater insight into the current market value of your aircraft.”

Designed for aircraft dealers, brokers, appraisers and financial institutions, the new tool presents graphical representations of value-related markets, making it easy to evaluate and compare critical trends in the marketplace. It allows users to understand the price history of aircraft; establish customized market surveys; review current market values and recent trends; select and compare the value of aircraft to those with similar attributes; establish customized sold surveys; select and compare the value of their aircraft to recent aircraft sold with similar attributes; review sold trends; and save market value analysis and “comparables” for future reference.

“Our reputation has been built on reliable information and exclusive market intelligence, so our new release is especially crucial for anyone who wants to stay ahead of the market curve” said JetNet vice president of sales Paul Cardarelli.

YachtSpot To Set Sail

Meanwhile, JetNets’ soon-to-be-launched YachtSpot service will offer a similar set of tools for luxury yacht professionals. With this new product, the company has applied its research and development expertise to a growing global database of luxury yachts that connects owners and users of both yachts and business aircraft into one global record.

“YachtSpot is perfect for yacht brokers, builders, owners, financiers, and service providers, and crossover opportunities for those in the luxury market,” said JetNet director of new business and product development Diane Levine-Wilson. It will include research-based, verified information on yacht makes, models, owners, pedigrees, maintenance, as well as business management tools and yacht industry news and events.

The luxury marine service will be available in three subscription levels–for yacht-only subscribers; both yacht and aircraft information; and a premium service that includes yacht and aircraft intelligence, along with for-sale information.