Andrew Winch Designs (AWD; CBAJet Chalet)–London’s bespoke aircraft interior, yacht, and residential design concern–and CBAJet launched Project Mayfair, a series of interiors inspired by London’s most luxurious hotels, this week at ABACE 2015. Created for Airbus Corporate Jet (ACJ) and Boeing Business Jet (BBJ) narrowbodies, the Mayfair interior merges a Saville Row attention to classic British elegance with the efficiencies of a pre-prepared design. A key advantage is that “it will offer clients their own design, but also a reduction in cost to buy, engineer and design, and a short turnaround time from purchase of a green aircraft,” said Andrew Winch, AWD’s founder.

The Mayfair interior’s visual styling features dark high-gloss veneers, golden onyx, Qing upholstery and leatherwork, satin almond gold fixtures and Loro Piana cashmere. Alternatively, clients can choose their own combination of materials and textures.

The interior’s angled bulkheads create an impressive entrance vestibule to what AWD calls a “flying apartment,” and the main cabin space includes a circular dining table and circular bar area with a faux skylight. Recognizing the importance of Asian social culture, the round dining table easily converts into a Mah Jong table, while the adjoining lounge and main cabin area is highly flexible, capable of serving as an office, cinema or for other uses.

The rear cabin includes a fully appointed master suite and bathroom. Despite all having the same cabin configuration, the Mayfair’s bespoke materials and tailored detailing offer “an uncompromising palette to the owner’s individual taste and personal expression,” according to AWD.

The Mayfair design ethos extends to the exterior of the aircraft, where complementary livery creates a “maximum ramp presence” projecting the “youthful aesthetic” of the design concept.

The design is an outgrowth of two trends, said AWD’s Jim Dixon: “Chinese clientele like English style,” while “a new breed of heavily branded London hotels such as Armani and Bulgari are making inroads, particularly among the more youthful clientele we’re finding here in China. It’s slightly different from the rest of the world. They’re very brand aware.”

Jason Liao–co-founder, chairman and CEO of China Business Aviation Group, parent of CBAJet–said the company is “pleased to be collaborating with Andrew Winch Designs on Project Mayfair. Their design quality, proven record and client-focussed approach, combined with the standard configuration, will enable us to deliver unique and luxurious aircrafts for clients in a shorter timeframe.”

More design collaborations may be forthcoming. Concluded Winch, “We are thrilled to be working in partnership with CBAJet on the Project Mayfair design, and look forward to creating future aircraft designs with them.”