Sino Jet made its public debut at this week's ABACE show in Shanghai as a newly merged company with Bear Jet, following last fall’s acquisition by Tsing Hua Capital. The combined entity will continue under Sino Jet’s name with a new logo, a combined fleet of 15 aircraft and offices in Hong Kong and Beijing. It counts a Boeing Business Jet among its fleet and expects to take delivery of three Embraer Legacy 650s over the next year.

Tsing Hua Capital acquired Sino Jet Commercial Aviation Management in November, a year after it acquired a majority stake in Beijing Bear Jet Aviation. Sino Jet CEO Jenny Lau said the merger strengthens the company’s position in the Asian market and positions it to expand into new regions, such as Southeast Asia. In China, Lau said Sino Jet hopes to add operations in Shanghai.

The new company also is leveraging technologies with new platforms to provide an easier customer interface, as well as leveraging the strengths of the respective teams, Lau said. It also rolled out a new subsidiary, Geostar Chinese Entrepreneurs Flying Club, which will be “the first exclusive recreation club that offers the trinity of business jet aviation, global travel without borders and concept circle of elites.” Geostar will assemble travel package themes using the BBJ on polar adventures and exploration trips, among others.

“The birth of the brand-new Sino Jet brings about a fundamental transformation in the concept of services provision,” Lau said.  “Our consolidated resources and platforms will provide a one-stop shop for the highest level of safety, transparency and convenience for our clients.”