Dallas Airmotive unveiled its new logo here at NBAA 2013. Using the company’s traditional red and blue colors, the new logo morphs spinning turbine engine blades into the shape of a Phoenix.

“The legend of the mythological Phoenix represents cyclical renewal. The Phoenix rises from the ashes of its predecessor,” commented Dallas Airmotive president Meador, “which is symbolically what we do for turbine engines. We take worn and damaged engines and give them renewed life.”