Advanced air mobility (AAM) has the potential to revolutionize how people get around, with eVTOL air taxis promising to fly passengers over traffic jams in urban settings and other next-generation aircraft enabling regional flights in areas that are underserved by aviation today. With new electric, hydrogen-powered, and hybrid-electric propulsion systems, AAM aircraft can drastically reduce the environmental impact of aviation while simultaneously reducing operating costs, making flights more affordable. Better yet, AAM can also cut travel times for urban and regional trips by more than half.
While the value propositions for AAM may be clear, the industry's success will ultimately hinge on people’s willingness to choose these new transportation modes over existing ground-based options, like cars, buses, and trains. To make AAM more appealing, operators must ensure a seamless and hassle-free end-to-end customer experience, according to the global management consulting firm McKinsey & Company. In a new blog post, McKinsey analysts spell out all the ways in which the customer experience could “make or break” the AAM industry.
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